Welcome to QRCA Breakthroughs

• Breakthroughs is a new audio series created by the QRCA. Our episodes bring to life some of the exciting qualitative research being done in the field by our association members.

• The series highlights the skill and creativity QRCA members use to harness the power of qualitative research in a variety of indusries.

• Subscribe to Breakthroughs, listen regularly, share it with others, and investigate the latest articles on qualitative insights in Views, our member publication.

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Read the latest Articles on Qualitative Research in VIEWS

Click on the image above to access the virtual issues of VIEWS. If you are unable to open the virtual player, click HERE.

Big research results from small steps: Layering research methodologies to drive new product momentum:

video management, video solution, video streaming Chris Kann took the long view and small steps to help a client revitalize their product line. In this Breakthrough you’ll hear how she approached the challenge of reenergizing a stagnant product line by layering online qualitative research methods on top of some quantitative research findings. The overall approach established real confidence in the research. The insights from the qualitative work helped to identify a clear path for new product development. By starting with small steps  and layering them over time the research approach delivered big results. Please listen in as Chris describes the process.

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