video management, video solution, video streaming How do you get better insights on the role communication devices play with consumers inside a car? Listen to this Breakthrough from QRCA member Gretchen Gehrett as she describes the impact of auto-ethnographies and the power of immersive research. With a little bit of structure and a great deal of creativity, Gretchen uses online research techniques to create borderless reporting that results in powerful, consumer feedback on how they use their entertainment and communication devices when travelling.