video management, video solution, video streaming
Listen to how a trip to the zoo takes on new meaning when qualitative methodologies identify body language that helped define the brand experience and consumer engagement.
Through observation QRCA member Mike Flynn learned how different visitors to the St. Louis Zoo engaged with the animals. He identified specific consumer behavior that helped define consumer engagement in the experience and the brand. The qualitative approach and insights helped to strengthen the brand experience and drive critically important repeat visits to the zoo. Have a listen to the leaning in Breakthrough.