video management, video solution, video streaming
Listen to how a trip to the zoo takes on new meaning when qualitative methodologies identify body language that helped define the brand experience and consumer engagement.
Through observation QRCA member Mike Flynn, principal of Flynn Consulting, learned how different visitors to the St. Louis Zoo engaged with the animals. He identified specific consumer behavior that helped define consumer engagement in the experience and the brand. The qualitative approach and insights helped to strengthen the brand experience and drive critically important repeat visits to the zoo. Have a listen to the leaning in Breakthrough.
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Leaning In: Innovative qualitative research methods and observations lead to stronger brand engagement2 comments to Leaning In: Innovative qualitative research methods and observations lead to stronger brand engagementLeave a Reply |
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I am very bothered by the email blasts that are being used by recruiters of qualitative, especially when the specs are relatively simple–I think clients need to be aware (and approve) of what is being sent out by many of the marketing research focus group facilities.
Wonderful tools to spread the word of the power of qualitative research.
FYI – Article URL was too long to be accepted by LinkedIn.
H-Grace Fuller, PRC + QRCA
Commercial Anthropologist