Comments on: Leaning In: Innovative qualitative research methods and observations lead to stronger brand engagement

By: H-Grace Fuller

H-Grace Fuller — Mon, 04 Jan 2010 20:50:26 +0000

Wonderful tools to spread the word of the power of qualitative research.
FYI – Article URL was too long to be accepted by LinkedIn.
H-Grace Fuller, PRC + QRCA
Commercial Anthropologist

By: Diane Wehring

Diane Wehring — Mon, 28 Sep 2009 15:56:36 +0000

I am very bothered by the email blasts that are being used by recruiters of qualitative, especially when the specs are relatively simple–I think clients need to be aware (and approve) of what is being sent out by many of the marketing research focus group facilities.