video management, video solution, video streaming This breakthrough deals with understanding both patient needs and doctor needs to make a powerful brand connection with both. By understanding the motivation of the key constituents, Dr. Sharon Livingston was able to turn the mirror and let the patient’s view inform how the specialists viewed their work.
The success of this qualitative breakthrough was based on using the right tools and approach. The objective to create a productive dialog that could lead to both happy patients and happy doctors. In this case the challenge was to understand how retina specialists and their patients felt about the challenges of dealing with macular degeneration.